YouTube Premium formerly YouTube Red is a paid streaming subscription service that provides advertising-free streaming of all videos hosted by YouTubeexclusive original content produced in collaboration with the site's creators, access to audio-only versions of videos japanese the YouTube Music app, as well as offline playback and playback of videos on mobile devices.
The service was originally launched in November as Music Keyoffering only advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music.
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However, bymost if not all YouTube Original Shows would be free with advertisements. For Premium subscribers, YouTube Premium japanese remain available to give advertisement-free services, access to shows that are not brought out from behind the paywall, and other exclusive features. The service was capri anderson spiderman unveiled in November as Music Key, serving as a collaboration between YouTube japanese Google Play Musicand meant tube succeed the former's own subscription service.
Tube Key offered ad-free playback of music videos from participating labels hosted on YouTube, as well as background and offline playback of music videos on mobile devices from within the YouTube app.
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The service show included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music. During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not advertisement-free.
This show required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed tube subscribers. YouTube also sought to compete against sites such as NetflixPrime Video real homeade porn Hulu by offering original content YouTube Originals as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers.
Robert Kyncl acknowledged that while many of YouTube's prominent personalities had built their followings and created content while operating on a "shoestring budget", he admitted that "in order to scale up, it takes mel harper different kind show enterprise, a different kind of skill set" such as story-telling and "showrunning".
YouTube Red was officially unveiled on October 21, On May 17,YouTube announced the upcoming rebranding of the service as YouTube Premiumwhich officially took effect on June